description
The Illustration and Packaging Project for Baby Luk, an exclusive baby wipes brand, aimed to redesign the packaging to bring humor and charisma to the product. The solution was to create the character Luk, represented in a 2D illustration, which added personality to the brand.
The choice of pastel colors and organic shapes alludes to childhood and playfulness, making the product more visual appealing. The redesign was successful in creating a unique and memorable brand identity that stands out in a competitive market.
